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Telegraphs, to newspapers, to Twitters and Facebooks The days of paper advertising are near ancient to this decade. Today our lives are lived and managed through technology. As we wait in line for our Starbucks, our smartphones are out catching up on emails or checking our social media notifications. As we sit at our desks, [...]

Branding is vital. Branding is integral. Branding is fundamental. By definition branding is a marketing strategy that involves creating a differentiated name and image, often using a logo and tag line, in order to establish a presence in the consumer's mind and attract and keep customers. In simpler terms, branding is your promise to customers. Your [...]