Branding is vital. Branding is integral. Branding is fundamental.
By definition branding is a marketing strategy that involves creating a differentiated name and image, often using a logo and tag line, in order to establish a presence in the consumer’s mind and attract and keep customers. In simpler terms, branding is your promise to customers. Your brand should be clear and consistent. The infrastructure of branding is your logo. Your logo should be used everywhere and on everything your business does from your website to promotional materials. Efficient branding will allow your customers to understand what sets you apart from the competition. A well built brand adds incredible value to your business. Branding will also improve recognition of your business and create trust from customers. Constant consistency from your business will essentially create loyal customers and a strong following. What does this mean at the end of the day? Larger profits!
