Todays web based population proves to be more responsive and engaging towards images more than anything else. Images have always had more staying power with customers as compared to just written word. This has become even more evident in today’s age because of the easy access to both taking and consuming visual stimuli. Is it any wonder that Facebook, Instagram and Pinterest have become the most popular social networks in recent years? Articles with images get 94% more total views, 60% of consumers are more likely to consider or contact a business when an image shows up, and engagement rates on Facebook for photos average 0.37% where text only is 0.27%. Images are powerful conveyors of emotion and they also help people remember. Images are not only easy on the eyes but they also help retain information and create a bond between you and your audience.

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