It has been predicted that over 2.5 billion people worldwide will own a smart phone in the year of 2016. With the current smart phone explosion, businesses have better opportunities to connect with consumers in a real time, real world environment through mobile advertising. Mobile advertising is fast becoming one of the most important components to digital media plans. Digital marketing allows you to reach your customers instantly unlike email advertising and other channels where you have to wait for customers to come in contact with the message. Digital marketing is also cost effective compared to other advertising formats online and offline. The biggest advantage to this growing form of marketing and advertising is that it is great at targeting specific market segments and audiences. Tailored ads can be based off various criteria including: location, device type, most visited sites, etc. Highly personalized advertisements specifically tailored for your audience will strongly capture their attention and interest in your market offerings. Our team at LUXE can create an effective digital media marketing plan for you !
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