Traditional advertising has evolved into the world of content marketing with personalized marketing techniques that have replaced the one size fits all mentality of past marketing techniques. Nowadays, video has emerged as the medium of choice for brand to customer communications(B2C) and business to business (B2B) markets. With video marketing, marketers are able to track the actual engagement of each buyer and see their viewing habits second by second. Another positive is that marketers are able to track very detailed insights on the behaviors of viewers and the performance of video content like never before. In 2015, over 4 billion videos were being played back each day on Facebook alone. Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Our team at LUXE can create an effective content marketing campaign for your business.
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