A strong online presence is a crucial component of your marketing strategy, regardless of the size of your business or industry in which you belong. A strong online presence is important for outbound marketing because it reinforces your brand and your market offerings. Any successful business has a web presence that portrays why their product or service is better than competitors and why consumers need it. According to Google’s research, 97% of consumers use the web to search for local businesses, thus it’s imperative for your business to have a strong, well defined online presence because quality online content will attract customers.
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