Hashtags can be found everywhere, such as on Facebook, Twitter, Pinterest, Instagram, at special events and even on commercials. Many people don’t know the true importance of a hashtag, what it does and how it’s vital for business. The use of hashtags all started in 2007 with Twitter users putting the # sign before words and phrases to create groups within Twitter. In 2009, Twitter started hyperlinking all hashtags in tweets. When a hashtag is hyperlinked and clicked on, it will automatically show all other public posts that include the same hashtag. This is incredibly valuable for a business because it can expose your content to a wider audience and help your business get found. If someone does a search on a social network for a hashtag you used, your post and potentially your profile can be found by someone you never would have reached without hashtags. Hashtags are widely used to search for content within social networks and search engines, which means hashtags give you a great opportunity to get your information in front of potential customers.
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