There is no quick trick in gaining followers or likes on Twitter, Facebook or Instagram. While each social media platform is completely different and offers a different experience, they all entail reaching out to users and publishing great content. To grow followers, you must have a robust targeted follow strategy. This means that you follow people that [...]
Todays web based population proves to be more responsive and engaging towards images more than anything else. Images have always had more staying power with customers as compared to just written word. This has become even more evident in today's age because of the easy access to both taking and consuming visual stimuli. Is it [...]
Corporate photography is something that can be used in your visual marketing methods and can also be used alongside press releases, as they allow people to visualize aspects of your business. Photos can also say so much about the quality of your business, as it gives an appearance so much better than plain text and [...]
Hashtags can be found everywhere, such as on Facebook, Twitter, Pinterest, Instagram, at special events and even on commercials. Many people don't know the true importance of a hashtag, what it does and how it's vital for business. The use of hashtags all started in 2007 with Twitter users putting the # sign before words [...]
A strong online presence is a crucial component of your marketing strategy, regardless of the size of your business or industry in which you belong. A strong online presence is important for outbound marketing because it reinforces your brand and your market offerings. Any successful business has a web presence that portrays why their product [...]
The difference between the success or failure of your business website or app is due to the design of your user interface (UI). A successful website has a easy to navigate, clear and not confusing lay out. If your website is unclear, too busy or hard to navigate, this can really ruin your business. A [...]
Traditional advertising has evolved into the world of content marketing with personalized marketing techniques that have replaced the one size fits all mentality of past marketing techniques. Nowadays, video has emerged as the medium of choice for brand to customer communications(B2C) and business to business (B2B) markets. With video marketing, marketers are able to track [...]
Search engine marketing (SEM) is a form of digital marketing that combines search engine optimization with paid advertising to increase website visibility in search results. SEM has numerous advantages over traditional marketing techniques such as: low cost, qualified leads, constant advertising and large search volumes. With the changing times and increased use of technology, search [...]
Content Management Systems or CMS, is a web based application that provides capabilities for multiple users to manage content, data and the information of a website. Managing content includes creating, editing, archiving, publishing, collaborating on, reporting, distributing website content, data and information. CMS has recently gained much attention due to its numerous benefits. CMS can [...]
Ad slogans are a vital part of any marketing plan, as they help to promote business,engage with customers and brand your company. A good slogan not only garners your customers commitment, but it also tells them what the brand stands for. Slogans should not be looked at as just an advertising ploy, they are much [...]
